Who would have thought InterContinental Hotels Group’s (IHG) new elite tier would be named after a long tapering object? Not us, that’s for sure.
Today IHG Rewards Club released the details of its new top tier status: ‘Spire Elite’. The tier was originally meant to be launched on 1 July 2015 as outlined in our post when the changes were first mooted.
The only additional benefit of Spire status over Platinum is 100% earning bonus across all IHG brands and an annual bonus (members will annually elect between 25,000 bonus points or the ability to gift Platinum status to another account).
There is some speculation that more benefits for Spire Elite members will be launched in the future.
Qualification thresholds have also been cut across the board by removing the need to stay at multiple brands in order to qualify at the lower level on nights (and for those qualifying on points, the threshold has been cut to 10,000 for Gold and 40,000 for Platinum).
It is expected that the qualification for InterContinental’s Royal Ambassador will rise to 75 IHG nights to align with the new Spire Elite tier (and also go from 20 of those nights needing to be at InterContinental properties to 30).
We are disappointed that IHG’s new tier ‘Spire Elite’ continues to be uncompetitive in terms of elite benefits on property.