Virgin Australia has made massive strides under the leadership of its visionary Chief Executive, John Borghetti. These include the August 2011 relaunch of its frequent flyer scheme, Velocity, which saw the addition of a Platinum top-tier status. Four years on, it is timely to evaluate what this tier has delivered.Read More
Virgin Australia / VA
In May 2011, Virgin Blue relaunched its brand as Virgin Australia. This was part of CEO John Borghetti’s ‘Game Change’ program to reposition the airline as a more upmarket offering, one that would be attract the corporate dollar. Part of this was the introduction of a slew of new lounges across the country to replace its aging ‘Blue Rooms‘. We visited Virgin’s ‘The Lounge‘ Canberra, which opened in May 2013.